Analysis of Nepotism in Bollywood using Personalized PageRank and Effective Influence

Bollywood is one of the largest film-producing industries with a large worldwide audience. In this paper, we will try to find the most important stars in the era of 1990 to 2014, as well as try to use social network analysis methods and metrics to analyze the role of blood connections in getting opportunities in the industry. We created the actor relationship data of around 1000 debutants using OpenAI API and used a novel approach "Effective Influence" to study the effect of having a blood-related established actor inside the industry. We found that on an average every actor/director or actor/actor pair is reachable by a path of length at most 4 and a correlation of 0.6 indicating the advantage of having a blood connection inside the network in getting a good co-cast in the debut film.