Analyzing gender inequality through large-scale Facebook advertising data
Abstract
We present the Facebook Gender Divide, an inexpensive, real-time instrument for measuring gender differences in Facebook access and activity in 217 countries. The Facebook Gender Divide captures standard indicators of Internet penetration and gender equality indices in education, health, and economic opportunity. We find that the tendency of countries to approach economic gender equality is negatively associated with a high Facebook Gender Divide. Our results suggest that online social networks, while suffering gender imbalance, may lower information access barriers for women and narrow the economic gender gap.
- Publication:
-
Proceedings of the National Academy of Science
- Pub Date:
- July 2018
- DOI:
- 10.1073/pnas.1717781115
- arXiv:
- arXiv:1710.03705
- Bibcode:
- 2018PNAS..115.6958G
- Keywords:
-
- Computer Science - Computers and Society
- E-Print:
- PNAS, 2018 115 (27) 6958-6963