Engagement strategies at NOAA's Climate.gov
Abstract
The National Oceanic and Atmospheric Administration's (NOAA) Climate.gov is one of the largest government resources for climate content in the government portfolio. Its mission is to provide science and information for a climate-smart nation by acting as a source of timely and authoritative scientific data and information on climate. While the mission itself is clear, how climate.gov achieves this mission is nuanced. Climate.gov uses an evidence-based approach to developing web content with a special focus on engaging four different target audiences. This is accomplished through four well-integrated user interfaces, News & Features, Maps & Data, and Teaching Climate located on the Climate.gov homepage, and the Climate Resilience Toolkit, located on its own page but under the Climate.gov umbrella. This talk will go further into details describing how we define our audiences and cater content to each of their interests, how we define success and measure our progress towards our goals at climate.gov, and how we promote our work and multi-agency, multi-partner collaborations.
- Publication:
-
AGU Fall Meeting Abstracts
- Pub Date:
- December 2018
- Bibcode:
- 2018AGUFMPA21A..07D
- Keywords:
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- 0815 Informal education;
- EDUCATIONDE: 4334 Disaster risk communication;
- NATURAL HAZARDSDE: 6349 General or miscellaneous;
- POLICY SCIENCESDE: 6699 General or miscellaneous;
- PUBLIC ISSUES