Weaving a Webb story: Communicating Science for JWST

NASA’s next great observatory is an impressive and complex mission with many tales to tell. Science is a collection of stories and Webb will be a storytelling machine. How are we preparing to share the scientific news to come from this amazing telescope? From news releases to multimedia content to a vast online presence, the stories of the James Webb Space Telescope will require crafting in order to impact the widest audience. We discuss the art of storytelling based on messaging, goals, mediums, and audience, and how you can apply the same principles to communicating your own research.