What Googling Trends Tell Us About Public Interest in Earthquakes

Previous studies have shown that immediately after large earthquakes, there is a period of increased public interest. This represents a window of opportunity for science communication and disaster relief fundraising efforts to reach more people. However, how public interest varies for different earthquakes has not been quantified systematically on a global scale. We analyze how global search interest for the term "earthquake" on Google varies following earthquakes of magnitude ≥ 5.5 from 2004 to 2016. We find that there is a spike in search interest after large earthquakes followed by an exponential temporal decay. Preliminary results suggest that the period of increased search interest scales with death toll and correlates with the period of increased media coverage. This suggests that the relationship between the period of increased public interest in earthquakes and death toll might be an effect of differences in media coverage. However, public interest never remains elevated for more than three weeks. Therefore, to take advantage of this short period of increased public interest, science communication and disaster relief fundraising efforts have to act promptly following devastating earthquakes.