Teaching vs. Preaching: Complex Climate Shown Simply
Abstract
Stepping outside of traditional educational venues to reach people in ways they can relate to is critical in engaging the public in topics that are complex and subtle, particularly those that have become polarized and misunderstood. The National Center for Atmospheric Research (NCAR) recently designed a visitor center for its new supercomputing facility that incorporates a variety of elements intended to draw visitors in, pique their curiosity, and invite them to explore the world of climate science from a fresh perspective. We made use of video storytelling, highlighting the people at the heart of the research, to present information in a conversational tone while captivating visitors with stunning images and music. We also designed interactive games to illustrate concepts like parallel processing, and how those, in turn, apply to understanding climate. And in addition to more traditional kinesthetic displays, we are exploring ways to use social media as a means of interacting with our audiences. One of the newer modes of communication we've adopted has been cartoon storytelling. Two dimensional cartoon animation has strong cultural connotations of levity and fun. For this reason it has proven to be a particularly useful tool in communicating climate science as it disarms the viewer from the apprehension of trying to understand a great deal of scientific jargon. By crafting key concepts into scripts and using appropriate metaphors with a dash of humor we have been able to reach a far broader audience without sacrificing the science or the message.
- Publication:
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AGU Fall Meeting Abstracts
- Pub Date:
- December 2013
- Bibcode:
- 2013AGUFMED21B..07U
- Keywords:
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- 0815 EDUCATION Informal education;
- 1600 GLOBAL CHANGE;
- 1626 GLOBAL CHANGE Global climate models