Fostering science communication via direct outreach by scientists

While the bread-and-butter of the press operation at the American Geophysical Union remains issuing press releases and organizing press conferences for mainstream media, the implosion of specialized science coverage in print media, TV, and radio, and the heated public debates on science issues require us to find other ways to get science and scientists into the public eye. This means getting volunteers--small armies of scientists interested in and able to communicate with the public. At AGU, we have three programs to foster direct communication between scientists and the public: (1) A suite of blogs launched in Fall 2010, written by external Earth and space science bloggers for an audience of scientists and lay public. We will report on whom the bloggers are, their motivations, who makes up their audiences, what incentives AGU uses to encourage them to participate in this project, blog network traffic, and resources needed to support them. (2) "The Plainspoken Scientist", a science communication-oriented blog for an audience of scientists, was launched in spring 2010 and is a mixture of guest posts and in-house articles. We will report on the response to and effects of the science communication blog, how we obtain and use guest posts from volunteers, and traffic. (3) We began professional development workshops at scientific meetings in spring 2009 to help scientists brush up on how to communicate with the media and the public. We will report on the motivations and interests of the participants in the professional development workshops, impacts, and the lessons we have learned about how to provide useful workshops.