Zeno product formula revisited

We introduce a new product formula which combines an orthogonal projection with a complex function of a non-negative operator. Under certain assumptions on the complex function the strong convergence of the product formula is shown. Under more restrictive assumptions even operator-norm convergence is verified. The mentioned formula can be used to describe Zeno dynamics in the situation when the usual non-decay measurement is replaced by a particular generalized observables in the sense of Davies.