Leveraging Emerging Technologies in Outreach for JWST

The James Webb Space Telescope (JWST) is NASA’s next great observatory, launching in October 2018. How will we maintain the prestige and cultural impact of the Hubble Space Telescope as the torch passes to Webb? Emerging technologies such as augmented (AR) and virtual reality (VR) bring the viewer into the data and introduce the telescope in previously unimaginable immersive detail. Adoption of mobile devices, many of which easily support AR and VR, has expanded access to information for wide swaths of the public. From software like Worldwide Telescope to hardware like the HTC Vive, immersive environments are providing new avenues for learning. If we develop materials properly tailored to these media, we can reach more diverse audiences than ever before. STScI is piloting tools related to JWST to showcase at DPS, and in local events, which I highlight here.