Social Media: Gateway to Public Preparedness and Understanding of GeoHazards
Abstract
The clear, timely communication of natural hazards information is critical to providing the public with the tools and information they need to make informed decisions before, during, and after events such as earthquakes, tsunamis, and volcanic eruptions. For the geohazards community, this is a multi-sector collaboration involving partners from national, state, and local governments, businesses, educational organizations, non-profit groups, and scientific institutions, for the benefit and participation of the whole community. Communications channels must be clear, consistent, and unified for the sake of maximum reach. One method of public communication that has proven to be particularly effective in disseminating hazards-related information is social media. The broad social and geographic reach of social media coupled with its ubiquitous use in all age groups makes it a powerful way to reach large segments of the population. Social media is already widely used by mass media and scientific organizations to communicate science and hazards. However, it is important that science organizations present a united and clear message, particularly about hazards preparation and response. The Southern California Earthquake Center (SCEC), UNAVCO, and the Incorporated Research Institutions for Seismology (IRIS) have created a Joint Social Media Task Force. The objective of this collaboration is 1) to build social media communities and improve the reach of science messaging, 2) to create and present consistent and clear messaging across social media platforms and regional facilities, 3) to promote outstanding products and educational information , 4) to assist and collaborate in regional, national and international efforts (TweetChats, Reddit fora, ShakeOut, etc.) and 5) to assist and support the efforts of FEMA, the USGS and other partner organizations during crisis situations. Here, we outline the difficulties and successes of creating such an alliance and provide a road map forward showing ways that diverse organizations can collaborate to improve and support science and hazards-related social media dissemination.
- Publication:
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AGU Fall Meeting Abstracts
- Pub Date:
- December 2016
- Bibcode:
- 2016AGUFMED51G0839B
- Keywords:
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- 0815 Informal education;
- EDUCATIONDE: 0840 Evaluation and assessment;
- EDUCATIONDE: 6319 Institutions;
- POLICY SCIENCES