Shaping the Public Dialogue on Climate Change
Abstract
In order to broaden the public dialogue about climate change, climate scientists need to leverage the potential of informal science education and recent advances in social and cognitive science. In the US, more than 1,500 informal science venues (science centers, museums, aquariums, zoos, nature centers, national parks, etc.) are visited annually by 61% of the population. Extensive research shows that these visitors are receptive to learning about climate change and trust these institutions as reliable sources. Given that we spend less than 5% of our lifetime in a classroom, and only a fraction of that is focused on science, informal science venues will continue to play a critical role in shaping public understanding of environmental issues in the years ahead. Public understanding of climate change continues to lag far behind the scientific consensus not merely because the public lacks information, but because there is in fact too much complex and contradictory information available. Fortunately, we can now (1) build on careful empirical cognitive and social science research to understand what people already value, believe, and understand; and then (2) design and test strategies for translating complex science so that people can examine evidence, make well-informed inferences, and embrace science-based solutions. The New England Aquarium is leading a national effort to enable informal science education institutions to effectively communicate the impacts of climate change and ocean acidification on marine ecosystems. This NSF-funded partnership, the National Network for Ocean and Climate Change Interpretation (NNOCCI), involves the Association of Zoos and Aquariums, FrameWorks Institute, Woods Hole Oceanographic Institution, Monterey Bay Aquarium, and National Aquarium, with evaluation conducted by the New Knowledge Organization, Pennsylvania State University, and Ohio State University. We believe that skilled interpreters can serve as "communication strategists" by engaging in conversations with visitors based on audience research, role playing, and reflective feedback on their practice. From our NSF Phase I CCEP project, we have learned that in-depth training can help interpreters increase their confidence, self-efficacy, and a sense of hope in their ability to effectively communicate about climate change. This sense of hope and optimism has a powerful "ripple effect" on colleagues at their own institution, as well as others in their social and professional networks. In the next phase of our work, we hope to expand our reach to provide professional development for interpretive staff from additional institutions, in collaboration with climate scientists and cognitive/social scientists. Regional leaders will participate in recruiting and in planning and leading additional workshops. For youth interpreters, we plan to develop and implement special training methods. For scientists, we will offer workshops on strategic framing and communication. We will conduct and incorporate new social science research into a widely disseminated e-Workshop. For the growing network of participants, we will facilitate ongoing dialogue and an online community. Ultimately, we envision informal science interpreters as "vectors" for effective science communication, ocean and climate scientists with enhanced communication skills, and increased public demand for explanation and dialogue about global issues.
- Publication:
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AGU Fall Meeting Abstracts
- Pub Date:
- December 2012
- Bibcode:
- 2012AGUFMED31C..01S
- Keywords:
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- 0815 EDUCATION / Informal education;
- 1635 GLOBAL CHANGE / Oceans