ESA on RAINEWS24: A Case Study of Television Communication
Abstract
In May 2000, ESRIN, the Italian establishment of the European Space Agency (ESA), started a collaboration with the television channel Rainews24. Rainews24 is the "allnews" channel of Italian public television (RAI) and is now about 10 years old. It transmits 24 hours a day and is the most watched all-news satellite channel in Italy. Each Thursday an ESA representative (Stefano Sandrelli) is interviewed by a professional RAI journalist in a 5-6 minute long slot that follows the 5 pm news bulletin. The broadcast is repeated late at night or in the early hours of Thursday and Friday. Interviews are strictly linked to the weekly news and are prepared on the morning of the same day by the ESA representative in collaboration with a RAI journalist. The subject is chosen from the most topical news items of the week: video, images and animations are provided by the ESA television service and by press agencies (Reuters etc.). The interviews are largely informal and resemble a dialogue rather than an academic discussion "from space". Even though they focus on ESA activities, they are not advertisements: space science and research is dealt with as a human activity, so both the positive and negative aspects of space exploration and exploitation may emerge. Although this outreach activity began as an experiment, the ESA interviews have become a fixed feature. As a result of five years of uninterrupted collaboration, over 200 interviews have been recorded, with about 30% of the interviews dedicated to pure astronomy. A welcome positive feature is that the interviews are seen by Rainews24 as an open source of daily news.
- Publication:
-
In IAU Commission 55: Communicating Astronomy with the Public 2005
- Pub Date:
- December 2005
- Bibcode:
- 2005ca05.conf...40S