Deposit subscribe Prediction using Data Mining Techniques based Real Marketing Dataset
Abstract
The research identifies association rules that can inform marketing strategies and enhance operational efficiency. A structured methodology is applied to extract and interpret meaningful relationships within transactional data, emphasizing their implications for managerial decision-making. By demonstrating the potential of data mining to transform raw data into valuable business insights, this paper provides a framework for using analytical tools to improve customer engagement and competitive positioning.
- Publication:
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International Journal of Computer Applications
- Pub Date:
- January 2015
- DOI:
- arXiv:
- arXiv:2412.18699
- Bibcode:
- 2015IJCA..110c...1A
- Keywords:
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- Computer Science - Databases;
- Economics - General Economics