The politics of red meat consumption and climate change

Red meat production is one of the leading sources of carbon dioxide emission thus reducing meat production and consumption is crucial. Using a sample of American adults (n = 456), the link between right-wing sociopolitical ideologies and (i) attitudes towards red meat; (ii) willingness to reduce red meat consumption; (iii) willingness to pay more for red meat; (iv) belief about the impact of red meat consumption on the environment; and (v) and distrust (versus trust) of authorities was examined. Right-wing ideologies (i.e. right-wing-authoritarianism and social dominance orientation) were associated with more positive attitudes towards red meat, unwillingness to consume less red meat or pay more for red meat, disbelief that red meat negatively impacts the environment, and greater distrust of information from authorities that propose a link between red meat production and negative environmental impact. However, results varied by political ideology dimension. Findings suggest that attempts to alter peoples' red meat consumption-as part of a strategy for tackling climate change-must incorporate a nuanced understanding of the impact of sociopolitical ideologies on attitudes towards red meat consumption and the need to raise awareness about its impact on the environment.