Recently there were proposed some innovative convex optimization concepts, namely, relative smoothness  and relative strong convexity [2,3]. These approaches have significantly expanded the class of applicability of gradient-type methods with optimal estimates of the convergence rate, which are invariant regardless of the dimensionality of the problem. Later Yu. Nesterov and H. Lu introduced some modifications of the Mirror Descent method for convex minimization problems with the corresponding analogue of the Lipschitz condition (so-called relative Lipschitz continuity). By introducing an artificial inaccuracy to the optimization model, we propose adaptive methods for minimizing a convex Lipschitz continuous function, as well as for the corresponding class of variational inequalities. We also consider an adaptive "universal" method, applicable to convex minimization problems both on the class of relatively smooth and relatively Lipschitz continuous functionals with optimal estimates of the convergence rate. The universality of the method makes it possible to justify the applicability of the obtained theoretical results to a wider class of convex optimization problems. We also present the results of numerical experiments.