Farmers' Motivation In Organic Rice Farming In Gempol Village, Karanganom District, Klaten Regency

Organic rice innovation has several advantages, such as a higher selling price, better health aspect, and environmentally friendly, and more and more farmers are interested in innovating. There is a government policy to develop it. Farmers plant organic rice because they have motivation. This motivation study utilized Maslow's needs theory, intending to describe the motivation of farmers in organic rice farming in Gempol Village, Karanganom, Klaten. The data were analyzed descriptively using scoring techniques, obtained through the census research method, namely interviewing 37 organic rice farmers in Gempol Village. The results revealed that the average score regarding the motivation of organic rice farmers in Gempol Village was 92.39 (67.39%) from a score range of 25 - 125, categorized as "high". In more detail, the motivation needs of physiological, social, appreciation, and self-actualization were all in the high category, while the safety needs belonged to the moderate category. To meet the needs for a sense of security, farmers should invest some of their organic rice income in livestock activities, whether large or small livestock, or poultry.