GeoLatinas Blog: Analyzing the Social Media Impact of a Multilingual Platform
Abstract
Modern science communication practices are rapidly transforming to enhance effectiveness in our communication techniques as Earth and Planetary scientists. As a result, and in recent years, various platforms have emerged and are available for the scientific community to execute and improve their communication skills. However, targeted spaces for underrepresented groups to practice, refine, and share their science communication efforts are unusual. Identifying this need, the GeoLatinas Blog was created as a response to the insufficient accessible communication resources for minoritized groups such as the Latin community. We provide a multilingual space where our readers can find weekly articles about our contributors' scientific work, experiences and opinions. By posting in Spanish, English and Portuguese, we are creating an inclusive and diverse environment for our contributors and audience, which is evident in our increasingly social media community engagement. We used Twitter Analytic Metrics (TAM) as a tool to measure our tweet posts engagement as a proxy of our virtual community and audience interaction impact with our Blog publications. Preliminary results suggest that twitter engagement rate for Spanish tweets were double our English tweets suggesting a higher impact of our Spanish publications. Our findings will allow us to: optimize and enhance marginalized scientific groups' communication abilities and visibility, increase our understanding of our platform social media engagement, and strategically use TAM to increase the GeoLatinas Blog social media presence to continue impacting our Latin community. Future work, will continue analyzing TAM for an extended period to continue evaluating our social media impact through the growth of the GeoLatinas Blog.
- Publication:
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AGU Fall Meeting Abstracts
- Pub Date:
- December 2020
- Bibcode:
- 2020AGUFMSY043..12R
- Keywords:
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- 0815 Informal education;
- EDUCATION;
- 6329 Project evaluation;
- POLICY SCIENCES & PUBLIC ISSUES;
- 6349 General or miscellaneous;
- POLICY SCIENCES & PUBLIC ISSUES;
- 6620 Science policy;
- POLICY SCIENCES & PUBLIC ISSUES