TLS 1.3 marks a significant departure from previous versions of the Transport Layer Security protocol (TLS). The new version offers a simplified protocol flow, more secure cryptographic primitives, and new features to improve performance, among other things. In this paper, we conduct the first study of TLS 1.3 deployment and use since its standardization by the IETF. We use active scans to measure deployment across more than 275M domains, including nearly 90M country-code top-level domains. We establish and investigate the critical contribution that hosting services and CDNs make to the fast, initial uptake of the protocol. We use passive monitoring at two positions on the globe to determine the degree to which users profit from the new protocol and establish the usage of its new features. Finally, we exploit data from a widely deployed measurement app in the Android ecosystem to analyze the use of TLS 1.3 in mobile networks and in mobile browsers. Our study shows that TLS 1.3 enjoys enormous support even in its early days, unprecedented for any TLS version. However, this is strongly related to very few global players pushing it into the market and sustaining its growth.