Entrepreneurs in the sphere of agriculture often meet difficulty of receiving financial resources from traditional sources for financing of innovative and investment projects. The article considers use of crowd funding as alternative way of funds raising for projects connected with agriculture and rural areas development. Authors substantiated need of the factors accounting reflecting the social and economic level of regions development in which territory implementation of the project is provided. On the basis of the projects research presented on two the most popular Russian crowdfunding platforms it was found out that such factors as the income amount of the population and availability of the information and communication net Internet in the region in which it is planned to implement the project have the greatest impact on success of agricultural projects. Besides, the research established that such factors as the index of agricultural products manufacture and investment into fixed capital per capita in the region of the project implementation have no significant effect on the success of funds raising.