Digital traceability platforms in the field of creation and promotion of agricultural products as a factor in the competitiveness of agribusinesses

The article presents the results of research on the development of enterprises of the agro-industrial complex based on the introduction of modern systems in the field of identification of production, movement, and sale of agricultural raw materials and goods. The authors describe the economic effects that are created through the use of digital traceability platforms for agriculture. At the same time, the article also points out to the problem areas that impede the full-scale use of the described tool for digitization of agriculture. The description of the targets for creating digital platforms for agricultural traceability, formed by the expert community in the framework of the development of the departmental project “Digital Agriculture,” is also provided in the paper.