Connecting with the Public: Explaining the Significance of Scientific Work Using Unique Assets and Personal Communication

Why is it important for scientists to share science with the broader community? Most will agree that informing the public about the significance of ongoing scientific research assists them in making critical decisions about today's challenges such as climate change, alternative energy, public health, etc. However, it is also important to understand that the public possess an innate curiosity and genuine interest about science and scientists.

NASA's Astromaterials Research and Exploration Science (ARES) and the JACOBS JETS Science Engagement staff at the Johnson Space Center have tested and implemented a variety of resources that allows Subject Matter Experts (SME's) to convey science in a way that is meaningful to diverse groups.

NASA's Astromaterials uses its social media site to share the work of subject matter experts (SME's) with the public through the internet. Webinars bring SME's, students and the public directly together, allowing participants to ask questions of the SME through "chat windows". Students and participants have displayed excitement at their questions being selected.

Participation at science related but nontraditional conferences and events allows participants to observe Astromaterials samples (Moon rocks!) and to touch and examine meteorites as well as speak directly to SME's. Often times these events create an opportunity where the public may ask questions without fear of sounding uninformed in front of peers. "Hyperwall talks" allow SME's to speak to a somewhat larger audience but still allows for individuals to ask questions and share their thoughts and ideas.

Events such as the Apollo 50^th Celebration on the National Mall in Washington DC this past July not only allowed families to interact with NASA scientists but it also allowed them to witness the genuine excitement and passion they have for their work.

Attending lectures given by scientists where they advance through PowerPoint slides has been an effective communication tool for specific audiences. However, to address diverse audiences Science Engagement Specialists in ARES and Jacobs continue to work to improve methods for scientists so that they can effectively convey their work and interact with the public.