No consensus regarding the universal validity of any particular interpretation of the measurement problem has been reached so far. The problem manifests strongly in various Wigner's-friend-type experiments where different observers experience different realities measuring the same quantum system. But only classical information obeys the second law of thermodynamics and can be perceived solely at the holographic screen of the closed orientable two-dimensional manifold implied by Verlinde's and Landauer's mass-information equivalence equations. I conjecture that biological cell, as a dissipative structure, is the smallest agent capable of processing quantum information through its holographic screen and that this mechanism have been extended by natural evolution to endo- and exosemiosis in multicellular organisms, and further to language of Homo sapiens. Any external stimuli must be measured and classified by the cell in the context of classical information to provide it with an evolutionary gain. Quantum information contained in a pure quantum state cannot be classified, while incoherent mixtures of non-orthogonal quantum states are only partially classifiable. The concept of an unobservable velocity, normal to the holographic screen is introduced. It is shown that it enables to derive the Unruh acceleration as acting normal to the screen, as well as to conveniently relate de Broglie and Compton wavelengths. It follows that the perceived universe, is induced by the set of Pythagorean triples, while all its measurable features, including perceived dimensionality, are set to maximise informational diversity.