Analysis on the Correlation of Traffic Flow in Hainan Province Based on Baidu Search

Internet search data records user’s search attention and consumer demand, providing necessary database for the Hainan traffic flow model. Based on Baidu Index, with Hainan traffic flow as example, this paper conduct both qualitative and quantitative analysis on the relationship between search keyword from Baidu Index and actual Hainan tourist traffic flow, and build multiple regression model by SPSS.