User recruitment, training, and support at NOAO Data Lab

The NOAO Data Lab (datalab.noao.edu) is a fully-fledged science data & analysis platform. However, simply building a science platform is notenough to declare it a success. Like any such system built for users, it needs actual users who see enough value in it to be willing toovercome the inertia of registering an account, studying the documentation, working through examples, and ultimately attempting tosolve their own science problems using the platform. The NOAO Data Lab has been open to users since June 2016. In this past year we haveregistered hundreds of users and improved the system, not least through the interaction with and feedback from our users. The posterwill delineate our efforts to recruit new users through conference presentations, platform demos and user workshops, and what we do toassure that users experience their first steps and their learning process with Data Lab as easy, competent, and inspiring. It will alsopresent our efforts in user retention and user support, from a human-staffed helpdesk, to one-on-one sessions, to regular"bring-your-own-problem (BYOP)" in-house sessions with interested users.