Walking the Talk: Empowering Science Communication at the University of Washington

Interest is growing within the academy to strengthen scientists' abilities to be better communicators about their research and how connects to society. Yet communicating the complexities of science to external audiences — media, policy-makers, funders, and others — in a way that resonates falls outside the realm of traditional academic training. Many institutions do not provide adequate resources for their faculty, students and staff to build skills to their share their work more broadly. The University of Washington College of the Environment has built a program that breaks down some of these barriers, building capacity for faculty, students and staff to become powerful spokespeople for their work. Leadership within the College values strong science communication skills and is reflected in the College's strategic plan. As a result, the College has built a science communication program that offers numerous services to meet researchers where they are to help amplify the impact of their work. Stemming from the recommendations of a Science Communication Task Force, the College of the Environment focuses on advancing three critical areas: building and connecting networks of science communicators, offering tools and trainings to develop communication skills, and providing opportunity for researchers to share their work outside of academia. These areas are related by 1) connecting researchers to a robust and growing community of their peers interested in science communication, 2) matching interest with the skills needed to engage productively, and 3) helping provide outlets for engagement that align with the goals of the researcher. As a result, more and more scientists in the College are seeking assistance to build this skillset for engagement. Many institutions express support for increasing science communication skills, yet it can be difficult to deliver a suite of cohesive resources. Through a modest investment, we have built a replicable program that not only empowers and supports faculty, students and staff, but also helps elevate the reputation, reach and impact of our research institution.