Caesium iodide is one of the more extensively studied scintillators. Here we present X-ray luminescence spectra, scintillation light output and decay curves as function of temperature, from room temperature down to below 10 K. Features of the observed intrinsic luminescence are explained in terms of radiative recombination of on- and off-centre STE. A model permitting interpretation of the dynamics of luminescence changes in CsI with temperature is suggested. This model includes adiabatic potential energy surfaces (APES) associated with singlet and triplet states of self-trapped excitons (STE) and explains the variation of the luminescence spectra with temperature as a result of re-distribution in the population between on- and off-centre STE. The temperature dependence of the scintillation light yield is discussed in the framework of the Onsager mechanism.