The Customer Isn't Always Right—Conservation and Animal Welfare Implications of the Increasing Demand for Wildlife Tourism Moorhouse, Tom P. ; Dahlsjö, Cecilia A. L. ; Baker, Sandra E. ; D'Cruze, Neil C. ; Macdonald, David W. Abstract Publication: PLoS ONE Pub Date: October 2015 DOI: 10.1371/journal.pone.0138939 Bibcode: 2015PLoSO..1038939M