Communicating the rigor behind science results

Communicating the rigor behind science resultsNASA's Global Climate Change website and companion Facebook page have an exceptionally large reach. Moderating the vast quantity of questions, feedback and comments from these public platforms has provided a unique perspective on the way the public views science, the scientific method and how science is funded. Email feedback and social media interactions reveal widespread misperceptions about how science is carried out: There is considerable criticism and suspicion surrounding methods of funding, and the difficulty of obtaining grants is underestimated. There appears to be limited public awareness of the peer review process. This talk will highlight the need for better communication not only of science results, but the process of science--from proposal writing and getting funded to peer-review and fundamental science terminology. As a community of science communicators, we also need to highlight the inaccuracies sometimes introduced by media reports of peer-reviewed science papers.