We look at the response of a nonlinearly coupled scalar field in an asymptotically AdS black brane geometry and find a behavior very similar to that of known dissipative nonlinear systems like the chaotic pendulum. Transition to chaos proceeds through a series of period-doubling bifurcations. The presence of dissipation, crucial to this behavior, arises naturally in a black hole background from the ingoing conditions imposed at the horizon. AdS/CFT translates our solution to a chaotic response of O, the operator dual to the scalar field. Our setup can also be used to study quenchlike behavior in strongly coupled nonlinear systems.