SEEDS is the first Subaru Strategic Program, whose aim is to conduct a direct imaging survey for giant planets as well as protoplanetary/debris disks at a few to a few tens of AU region around 500 nearby solar-type or more massive young stars devoting 120 Subaru nights for 5 years. The targets are composed of five categories spanning the ages of ~1 Myr to ~1 Gyr. Some RV-planet targets with older ages are also observed. The survey employs the new high-contrast instrument HiCIAO, a successor of the previous NIR coronagraph camera CIAO for the Subaru Telescope. We describe the outline of this survey and present its first three years of results. The survey has published ~20 refereed papers by now. The main results are as follows: (1) detection and characterization of the most unequivocal and lowest-mass planet via direct imaging. (2) detection of a super-Jupiter around the most massive star ever imaged, (3) detection of companions around a retrograde exoplanet system, which supports the Kozai mechanism for the origin of retrograde orbit (not in this proceedings, but see Narita et al. 2010, 2012). We also report (4) the discovery of unprecedentedly detailed structures of more than a dozen of protoplanetary disks and some debris disks. The detected structures such as wide gaps and spirals arms of a Solar-system scale could be signpost of planet.