Going beyond the NASA Earthdata website: Reaching out to new audiences via social media and webinars

This poster will introduce and explore the various social media efforts and monthly webinar series recently established by the National Aeronautics and Space Administration (NASA) Earth Observing System Data and Information System (EOSDIS) project. EOSDIS is a key core capability in NASA's Earth Science Data Systems Program. It provides end-to-end capabilities for managing NASA's Earth science data from various sources - satellites, aircraft, field measurements, and various other programs. Some of the capabilities include twelve Distributed Active Archive Centers (DAACs), Science Computing Facilities (SCFs), a data discovery and service access client (Reverb), dataset directory (Global Change Master Directory - GCMD), near real-time data (Land Atmosphere Near real-time Capability for EOS - LANCE), Worldview (an imagery visualization interface), Global Imagery Browse Services, the Earthdata Code Collaborative, and a host of other discipline specific data discovery, data access, data subsetting and visualization tools and services. We have embarked on these efforts to reach out to new audiences and potential new users and to engage our diverse end user communities world-wide. One of the key objectives is to increase awareness of the breadth of Earth science data information, services, and tools that are publicly available while also highlighting how these data and technologies enable scientific research.