In this study, silver nanoparticles were synthesized by chemical reduction of silver salt (AgNO3) solution. Formation of nanoparticles was confirmed by UV-visible spectrometry. The surface plasmon resonance peak is located at 430 nm. Doping of silver nanoparticles (Ag NPs) with gelatin biopolymer was studied. The silver content in the polymer matrix was in the range of 0.4-1 wt%. The formation of nanoparticles disappeared for silver content higher than 1 wt%. The morphology and interaction of gelatin doped with Ag NPs was examined by transmission electron microscopy and FTIR spectroscopy. The content of Ag NPs has a pronounced effect on optical and structural properties of gelatin. Optical parameters such as refractive index, complex dielectric constant were calculated. The dispersion of the refractive index was discussed in terms of the single - oscillator Wemple-DiDomenico model. Color properties of the prepared samples were discussed in the framework of CIE L*u*v* color space.