The Get Going to Mars campaign: an outreach experiment in art, literacy, and science

The 6-month Going to Mars campaign brought crowdsourcing to the next NASA Mars mission: a student art contest flooded us in the colorful imagination of children; a haiku contest gave us poetry about dunes and ice caps, love, humor, and our place in the universe; and a send-your-name activity connected MAVEN with tens of thousands of people. In this discussion, we'll dive into the statistics (1+ million page views, 15,000+ message submissions, 375+ art entries), the individual winners from small-town USA and across the globe, and the dirt and grit that made the Going to Mars campaign come alive. View the archived site at http://lasp.colorado.edu/home/maven/goingtomars.