The SDO Social Media Planning Process: Walking the cat back into the bag

As social media continues to grow as a way to communicate with the public about science missions, data and other STEM related topics, there has become a need for more organized and regimented Social Media programs and plans. In the Heliophysics science division at Goddard Space Flight Center we have been working on creating a template for social media programs which incorporates not just the goals for the program, as well as identifying an audience, but also deals with concerns about messaging, collaboration with other organizations, controversial topics, and evaluation. We hope that through creating a more unified approach we can develop a social media program that not only meets the needs of the audience but incorporates the needs of all of the different entities including the scientists, EPO Professionals and Office of Communications.