Navigating Negative Conversations in Climate Change

Politically charged public discussions of climate change often lead to polarization as a direct result of many societal, economic, religious and other factors which form opinions. For instance, the general public views climate change as a political discussion rather than a scientific matter. Additionally, many media sources such as websites and mainstream venues and persons have served to promote the "controversy". Scientists who engage in a public discourse of climate change often encounter politically charged environments and audiences. Traditional presentations of the science without attention paid to political, social, or economic matters are likely to worsen the existing divide. An international organization, the Climate Science Rapid Response Team (CSRRT) suggests a strategy that can be used to navigate potentially troublesome situations with divided audiences. This approach can be used during live lecture presentations, and radio, print, or television interviews. The strategy involves identifying alternative motivations for taking action on climate change. The alternative motivations are tailored to the audience and can range from national defense, economic prosperity, religious motivation, patriotism, energy independence, or hunting/fishing reasons. Similar messaging modification can be used to faithfully and accurately convey the importance of taking action on climate change but present the motivations in a way that will be received by the audience.