Discussing Climate Change with the Public: Presenting the Science is Necessary but Insufficient

Social science literature shows that the topic of climate change is imbued with cultural meaning for most Americans, such that sound scientific information alone is likely to be unpersuasive to people already doubtful about climate change. A current educational program on climate change emphasizes the following: *Less reliance on geophysical data *Positive messages as frequently as possible *Making the subject personal and concrete *Focusing on scientific aspects of climate change while refraining from promotion of particular policy solutions *Seeking ways to speak to core identities of diverse audiences *Assuring that communication efforts on this highly divisive topic are based on sensitivity to, and respect for, the diversity of worldviews present in citizens *To the extent possible, emphasizing optimism as well as our personal and collective capability to solve the problem of climate change. While this may seem self-evident, we also remind ourselves of the importance of avoiding criticism, blame, demonization, or arrogance in building a more inclusive community of public leaders on climate literacy.; Citing the recognition of climate-change science by trusted organizations is probably more convincing than showing reams of geophysical data. In particular, citing the Department of Defense may speak to the values of many who remain skeptical. ; This image is intended to speak to people that deeply value passing on a way of life to their descendants. Although nationalism can be carried to an extreme, this imagery can convey the notion that protecting our world from climate change is actually patriotic, something few Americans may realize.