Confessions of a Second Life: Conforming in the Virtual World?

Virtual Worlds such as Second Life or World of Warcraft are increasingly popular, with people all over the world joining these online communities. In these virtual environments people break the barrier of reality every day when they fly, walk through walls and teleport places. It is easy for people to violate the norms and behaviors of the real world in the virtual environment without real world consequences. However, previous research has shown that users' behavior may conform to their digital self-representation (avatar). This is also known as the Proteus effect (Yee, 2007). Are people behaving in virtual worlds in ways that most people would not in the physical world? It's important to understand the behaviors that occur in the virtual world if they have an impact on how people act in the real world.