Identifying Like-Minded Audiences for Global Warming Public Engagement Campaigns: An Audience Segmentation Analysis and Tool Development Maibach, Edward W. ; Leiserowitz, Anthony ; Roser-Renouf, Connie ; Mertz, C. K. Abstract Publication: PLoS ONE Pub Date: March 2011 DOI: 10.1371/journal.pone.0017571 Bibcode: 2011PLoSO...617571M