How to measure the impact of chemistry on the small screen
Abstract
Scientists worldwide are urged to communicate their research to the public, but what is the best way to judge the effectiveness of their efforts? Using our YouTube chemistry channel as an example, we highlight the unexpected difficulty of measuring the 'impact' of such outreach activities.
- Publication:
-
Nature Chemistry
- Pub Date:
- March 2011
- DOI:
- 10.1038/nchem.990
- Bibcode:
- 2011NatCh...3..180H