No fault of their own: Increasing public awareness of earthquakes in aseismic regions

EarthScope's Transportable Array (TA) project is installing seismographs across the US, progressing from North America's seismically active West Coast to the passive Atlantic margin. The array consists of 400 seismic stations spaced ~70 km apart for a continental-scale experiment lasting 15 years. A student/faculty team from Eckerd College participated by using computer-based tools to identify potential seismograph sites; conducting field investigations to confirm site suitability; initiating contact with landowners; and preparing reconnaissance reports for future earthquake recording stations in Florida. An ideal seismograph site is in a quiet, dry, unshaded, open area that is remote yet accessible, with cellular network coverage and a willing private landowner. Scouting for site locations presented many challenges, including land use and ownership patterns; low-lying, flooded topography; noisy Atlantic and Gulf coastal regions; extensive river and lake systems; environmentally protected areas; road patterns with high traffic; urban population centers; and a populace unfamiliar with earthquakes. While many of these factors were unavoidable, developing the public's interest in seismology was a crucial step in gaining landowner participation. The majority of those approached were unfamiliar with the importance of earthquake research in an aseismic location. Being presented with this challenge encouraged the team to formulate different approaches to promote public interest and understanding of earthquake research in locations indirectly affected by seismic activity. Throughout the project, landowners expressed greater interest or were more likely to participate for a variety of reasons. For instance, landowners that had personal experience with earthquakes, were involved with the scientific community, or had previously collaborated with other research projects were most receptive to participating in the TA program. From this observation, it became clear that relating potential site hosts to earthquake events or the scientific research process was beneficial for gaining citizen support. For example, many landowners expressed interest in seismic research if they or their family members had experienced an earthquake. For residents lacking a personal association with earthquakes or science in general, it was important to explain why recording earthquakes in a seismically inactive area could be beneficial. For instance, explaining that data collected from the TA project could aid in research of other events including hurricanes and sink holes made the program seem more pertinent to Florida citizens. After spending the summer in contact with Florida residents, the team established that the most effective route to cultivate public interest in seismology was to make the study's purpose applicable to their everyday lives. In doing so, citizens felt directly connected to the project, and were therefore more enthusiastic to participate and become educated on the topic of seismology.