NASA's Earth Observatory: Success Story or Work in Progress?

After a series of failures and setbacks in a variety of public communications strategies explored, and then despite internal pressure not to build it, a prototype for NASA's Earth Observatory (http://earthobservatory.nasa.gov) was built in the spring of 1998. With no budget and roughly one full-time equivalent (FTE) in personnel, the site was launched in April 1999. Aimed primarily at the "science attentive public," the Earth Observatory is an interactive Web-based magazine focusing on the subjects of climatic and environmental change, with an emphasis on the use of satellite remote sensors to study our planet. Within one year after launch, the site was selected by Popular Science as one of the Web's 50 best, while subscriptions jumped to about 12,000 readers worldwide. Fast forward to 2004, the Earth Observatory core team has grown to 5.5 FTE and enjoys contributions from all across the agency as well as a number of NASA-affiliated agencies and institutions. The site's success hinges on the partnerships that have grown up around it over the years. As a testament to the outstanding content published today in the Earth Observatory, the site was also selected by Scientific American as one of the Web's 50 best, and has twice been nominated by the International Academy of the Digital Arts and Sciences for their annual Webby Awards--in both the "Education" and "Science" categories--winning the Webby once and the People's Voice Award twice. Still, the Earth Observatory is a work in progress as there remain some developmental goals it has yet to attain. In this talk, site founder and Chief Editor David Herring will give a brief tour of the site while elaborating on some of its developmental history, lessons learned along the way, and a brief look ahead at some exciting new developments on its horizon.