Electromagnetic vacuum fluctuations have observable consequences, like the Casimir force between mirrors in vacuum. This force is now measured with good accuracy and agreement with theory when the effect of imperfect reflection of mirrors is properly taken into account. We discuss the simple case of bulk metallic mirrors described by a plasma model and show that simple scaling laws are obtained at the limits of long and short distances. The crossover between the short and long-distance laws is quite similar to the crossover between Van der Waals and Casimir-Polder forces for two atoms in vacuum. The result obtained at short distances can be understood as the London interaction between plasmon excitations at the surface of each bulk mirror.