IRAS 01005+7910 is a cold IRAS source. We present its optical identification, photometric and spectroscopic observation results. Its optical counterpart is classified as a B2Ie star with V magnitude 10.85. Its Hα line shows the P Cygni profile. According to its location in the Galaxy (b=16.6), we consider it to be a post-AGB star or a proto-planetary nebula.