Behavioral Economics: Reunifying Psychology and Economics
Abstract
"Behavioral economics" improves the realism of the psychological assumptions underlying economic theory, promising to reunify psychology and economics in the process. Reunification should lead to better predictions about economic behavior and better policy prescriptions.
- Publication:
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Proceedings of the National Academy of Science
- Pub Date:
- September 1999
- DOI:
- Bibcode:
- 1999PNAS...9610575C