In-store music affects product choice
Abstract
Royalty payments for non-broadcast commercial uses of music in 1995 amounted to #53.8 million in the UK alone. Research on music and consumer behaviour has, however, almost completely ignored the potential effect of in-store music on purchasing and particularly on product choice. By investigating the purchasing of German and French wines we have found that musical `fit' has a profound influence on product choice.
- Publication:
-
Nature
- Pub Date:
- November 1997
- DOI:
- 10.1038/36484
- Bibcode:
- 1997Natur.390..132N