The large-scale structure of the giant H II region complex W3/W4 has been mapped in two wavelength bands covering 60 to 120 microns at an angular resolution of 12 arc min. The only region of strong emission observed lies along a molecular ridge at an ionization/shock front in the sources. This structure supports the idea that a new generation of stars formed after neutral material ahead of the front became gravitationally unstable. These embedded stars are dominating the energetics of the molecular/infrared cloud, although the visible OCl 352 cluster in neighboring IC 1805 may supply much of the heating flux to the fainter regions. A simple model relating the far-infrared and CO emission is presented.