Communicating through Vernacular Media: Scope and Challenges

India is a country with a large number of languages which not only differ in scripts but are essentially part of different language families. ``Marathi`` is one such Indian regional language spoken by nearly 70 million people and is the native language of the author. Like all major regional languages, there is a strong and vibrant media in Marathi with 45 odd newspapers and 6 television news channels.